1. Introduction
The Michigan Center for Adult College Success (The Center) is seeking proposals from qualified communications and marketing firms to design and update creative for a digital marketing campaign promoting the Reconnect program in Michigan.
The digital marketing campaign will last approximately four months.
2. Background of Reconnect Digital Marketing Campaign
The Reconnect digital marketing campaign is being coordinated by The Center. The goal is to increase awareness and boost enrollment by adults in the Reconnect program.
The Center has marketing materials and research it commissioned from a previous campaign that can serve as a guide for new creative development.
We will be partnering with CollegeAPP to develop the audience and manage the placement of the digital marketing creative.
3. Scope of Project Work
The selected vendor will provide services on two primary tasks:
Task 1: Creative for a Reconnect digital marketing campaign
- Develop creative that can be deployed on multiple digital marketing platforms
- Creative ad sets need to be formatted to run on streaming services, Meta, Snapchat and Tiktok
- Creative should be developed to target key population demographic subsets
- Ability to incorporate any provided video/testimonials into creative development
Task 2: Continued messaging support
- Participating in periodic project meetings with The Center
- Provide technical guidance on creative messaging and adjustments, as needed
4. Project Work Timeline
The campaign is set to kick off as soon as the creative is ready to deploy and will run through December 2026. As a result, proposals will be evaluated based on the timeline provided in order to effectuate a timely deployment of creative.
5. Bid Selection Timeline
Solicitation Issue Date: Aug. 26, 2026
Proposal Submission Deadline: 5pm ET on Sept. 3 2026
Vendor Selection: No later than Sept. 8, 2026
Contract Execution: No later than Sept. 11, 2026
6. Selection Criteria
Proposals will be evaluated based on:
- Understanding of the Reconnect marketing campaign and its objectives
- Relevant experience with similar digital marketing campaigns
- Cost-effectiveness of the proposal and quantity of video and ad static ads for proposed budget
- Feasibility of the proposed timeline
7. Budget
The total budget for this project should not exceed $30,000.
8. Submission Requirements
Proposals should include:
- Brief narrative on the ability to deliver creative for the marketing campaign
- Overview of proposed creative to provided for the digital marketing campaign
- Qualifications and relevant experience of the organization and proposed team
- Detailed budget, including total costs
- Proposed project timeline
- References from similar work
Submission Instructions
Submit bids electronically to Jeremy Hendges (j.hendges@talentfirst.net) by 5pm ET on Sept. 3,
2026
Contact Information
For any questions or further information, please contact:
Jeremy Hendges
Director, Michigan Center for Adult College Success
j.hendges@talentfirst.net
tel: 517.303.6026
