Apprenticeship Digital Marketing Campaign

The Michigan Center for Adult College Success (The Center) was contracted by the Michigan Department of Labor and Economic Opportunity (LEO) on behalf of the Michigan Workforce Development Board to promote registered apprenticeship opportunities in Michigan. The registered apprenticeship digital marketing campaign was designed in partnership with CollegeAPP, LEO and 25^th Hour Communications and launched in July 2026.

The registered apprenticeship digital marketing campaign is specifically designed to deliver digital advertising to promote the opportunities of a registered apprenticeship to individual with an interest in pursuing such pathways. Utilizing CollegeAPP’s proprietary intent data, The Center is able to advertise directly to those with a high interest in the education and training a registered apprenticeship provides – resulting in a very efficient spend of advertising dollars.

The Center analyzed the audience data provided by CollegeAPP to help develop the messaging themes in partnership with 25^th Hour Communications. Final messaging themes were refined with input from LEO, resulting in the ads below.

The Center will be operating the digital marketing campaign through the end of 2026. After the conclusion of the campaign, The Center will develop and release a report on the impact of the marketing campaign that will be made available on our website.