This case study highlights the impact and insights garnered through the Reconnect 21 digital marketing campaign that The Center coordinated in partnership with MiLEAP, CollegeAPP, and 25th Hour Communications. The case study demonstrates the impact a data-informed and person-level digital marketing effort can make. The case study also contains additional insights on platform preferences, interest by certain demographics and the difference between in-district and out-of-district messaging for the Reconnect program.